PhreedomFridays.com

Most billion-dollar empires are fragile towers: one founder at the top, one scandal or failure, and the whole thing collapses (Diddy, Weinstein, Theranos, FTX). Worse, many of today’s billionaires have fueled disinformation, mental health crises, pornography, destructive music, and family breakdown.

Our model is different:
– We are not building one fragile empire.
– We are discipling and training principled billionaires who build corporations that heal, not harm.
– We are democratizing industries once closed to the elite few — film, music, hotels, education, training, and gaming — so gifted graduates can lead and thrive.

1. Governance Guardrails – Founder power limited since 1999 (Phree Shares Inc. capped at one personal share; Dream Livers Club Inc. co-owned with CFO Sylvanie Humphreys, retired BMO professional).
2. Distributed Leadership – Graduates become CEOs of their own corporations inside the aligned ecosystem. No single point of failure.
3. Biblical Principles & Mental Health – Grounded in 7 Biblical Principles That Won 7 Scholarships, 5 Steps to Phreedom From Emotional Abuse and Misuse & Pre-Engagement Counselling, 7 Steps to Entrepreneurship Millions, and 7 Steps to Social Media Success.
4. AI-Driven Methodology – DreamDecadeChallenge.com is at the forefront of AI-assisted planning, production, and development, enabling innovation across industries.
5. Agility Advantage – Lean, commission-based, remote. No bloated payrolls, no risky contracts.

In addition to tuition, retreats, and sponsorships, Dream Livers Club Inc. grows by investing in our most gifted graduates.

– Graduates launching their own corporations can opt to receive our ongoing guidance and mentorship in exchange for 10% Phree Shares in their new ventures.
– This model ensures our coaches truly care about outcomes. When a graduate succeeds, the entire ecosystem benefits.
– Over time, this creates a portfolio of principled corporations aligned under our ecosystem, multiplying both impact and returns.
– And because every graduate knows the culture is built on shared success, they help one another blow up — not tear one another down.

Note: Phree Shares Inc. – “The best at making people happy for phree” – is a separate corporation I incorporated in 1999 for $1000. At that time, I committed to God that I would never transfer it, not even to my children, and I cannot be bribed to do so. It owns nothing, is legally distinct from Dream Livers Club Inc., and only controls PhreeShares.com, which I point to an online Bible. Dream Livers Club Inc., incorporated in 2018, is the entity that owns all of our other websites and will hold the 10% equity stakes in our coaching academy graduates’ companies. This separation is also made clear in the CEO FAQ at DreamDecadeChallenge.com.

1. Phreedom Academy – Faith + Tech Leadership Education. Training principled CEOs and mentors with $2,500/month or $25K scholarships.

2. Family-Friendly Edutainment – Always clean, always educational. Phree to watch, funded by sponsors and tuition. Contrast to destructive media.

3. Dream Decade Challenge – $100K retreats for CEOs, exclusivity by industry, legacy planning accessible beyond elites.

4. Real Estate + Gaming Ventures – PhreeHotels.com (Airbnb-style), Holywood North (film & music democratization), Phree The World (video games series).

5. PhreeTrips.com – Values-aligned group travel. Organizers travel Phree with 10+ people. $90M+ projection.

Evening events and retreats alone cannot deliver transformation at scale. That’s why every Friday morning through afternoon we run Phreedom Fridays AI and AI-Assisted Corporate Training Workshops.

• B2B Focus: Customized programs paid for by companies.
• Hands-On: Industry-specific AI adoption and upskilling.
• Flexible: Primarily B2B, with occasional individual sessions.
• Future-Focused: We foresee a 4-day work week, with Fridays for retraining.

Each person who starts the Dream Decade Challenge begins at a different time — which means our movement produces cascading and compounding results over time.

• This dynamic solves the problem Jeff Bezos identified about keeping the “Day One” energy alive.
• Every participant’s “Day One” is when they commit to their ten-year mission.
• As Bill Gates said: “Most of us overestimate what we can do in one year, and underestimate what we can do in ten years.”
• We teach people how to enlarge their vision and commit to ten-year missions — the antidote to shrinking attention spans amplified by TikTok and other apps.

We are not building a fragile empire around one man. We are building a discipleship-driven, AI-powered ecosystem that multiplies principled billionaire CEOs — reducing risk, healing industries, and scaling across five pillars:

1. Phreedom Academy
2. Family-Friendly Edutainment
3. Dream Decade Challenge
4. PhreeHotels + Holywood North + Phree The World
5. PhreeTrips.com

Our 5 Pillars generate revenue. Our Friday Workshops ensure adoption. Our 10% Phree Shares growth engine compounds equity. Our cascading Dream Decade Challenge sustains Day One energy.

Phreedom Fridays is our cultural showcase. Just as Holywood North contrasts with Hollywood’s toxic industries, Phreedom Fridays contrasts with destructive performance culture. Every show becomes a living commercial for principled leadership and edutainment.

Our Pen’s Power Club Dream Team is the movement of principled billionaires we are raising up. They are the solution to the crises created by unprincipled billionaires. Most parents, teachers, and people of faith who care about the future are with us. God and humanity itself are on our side.